Company Preface To meet the requirements of ceramic and sanitaryware, we, Choice Sanitaryware Industries, also known as Sompura Group, commenced our business operations in 1990. Since our foundation, we have remained committed to fulfilling our clients requirements while developing and sustaining long term clients' relation with honesty, integrity and respect. Through years of experience, dedication and innovation, we have registered a dominant position of one of the leading manufacturers and exporters in the industry. With the strong support of skilled personnel and modern production technologies, we produce a broad spectrum of sanitary ware such as Wash Basins, Squatting Pans, Ceramic Squatting Pans, Water Closets and Accessories. Under the leadership and rich expertise of our mentor, Mr. Ashok R. Trivedi, our company has witnessed considerable growth in the industry. His valuable insight and efficient guidance has helped us in meeting diversified requirements of our clients in Indian sub-continent as well as overseas. Designed and developed on state-of-the-art machinery, our custom made products have helped us in serving our clients with the highest standard of quality such as ISI, SASO, etc. By shedding the focus on efficiency and productivity, through continual improvements in methodology, practices, manpower, inventory and products, we have been able to respond the ever changing market needs at the pace today’s business world demands. Combining best practices and competence in resources and technologies, we have developed an innovative approach to offer customers cost and time effective options for their various sanitaryware requirements. Our consistent efforts to succeed have earned us highest Export Award in India since 1991-92 and 1997-98.
Product Index Being a reliable business entity, we offer quality assured products and value added solutions to our customers. Manufactured using high grade china clay, our products are accredited for reliability and durability. By supplying our esteemed clients with the supreme quality products, we have carved out a niche for ourselves in this field. Available in different designs and sizes, our products comprises: - Wash Basins
- Squatting Pans
- Ceramic Squatting Pans
- Water Closets
- Accessories
Quality Assurance We are recognized as one of the few trustworthy manufacturers with a quality control program that has been audited and accepted in accordance with stringent quality regulatory requirements like ISI and SASO, necessary for the production of wash basins. In our efforts to achieve high standards in our products and services, we have developed a total quality management system under the supervision of Mr. Ashok R. Trivedi to keep a vigil check on the entire business process. This system helps us attain high and international standards in our products and services while adhering to the standardized quality norms and policies. Utilization of latest testing machinery and equipment along with quality controllers assist us in verifying our products on the basis of following parameters: - Design
- Dimensions
- Colour
- Durability, etc.
Modern Infrastructure Spread across a vast area, our state-of-the-art infrastructure is a unique blend of men and machines. Well equipped with all the modern LPG firing technology and machinery, our set up assist us in completing bulk orders within the stipulated time frame. In order to expedite the production process, we have segmented it into various divisions such as engineering, designing, quality control, etc. Besides, we possess a capacious warehouse to store all the products safely. Segmented into divisions for easy identification and quick retrieval of the products. This further reduces delivery time and expedites transit of products. Marketing & Customer Service Being highly experienced in international market, Mr. Ashok R. Trivedi, believes in supplying products as per the technical specifications and plumbing systems of the different countries. Now, to support him in his endeavour of exporting sanitaryware, his son Mr. Jay A. Trivedi, under his guidance has joined him to serve our clients in an efficient and dignified manner. Known by its brand, Anchor Vitreous, our products are widely appreciated for their unbeatable quality, toughness and pastel colours. With a wide range of products, we have gained a foothold in countries like Egypt, UAE, Saudi Arabia, South Africa, Kuwait, Bahrain, Qatar, Kenya, Sri Lanka, Nigeria, Uganda, Zambia etc Why Us? Banking on our impeccable quality of products, we have been able to firmly position ourselves in this competitive market. Following are the factors that have helped us in establishing the trust and goodwill with our clients: - Modern infrastructure
- Efficient workforce
- Cost effectiveness
- Ethical business practices
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